How do you get Pricing Power for your products?

In this article, I have shared how can companies and 4P managers differentiate their product offerings to command pricing power?

What did I learn in the last year while managing the product category?

In this article, I have shared some of the business learning I have captured in the last year while managing & growing the Desktop product category at Lenovo.

Why is marketing function so important in growing the business?

In this post, I will talk about why is marketing function so important in growing the business? What are the different roles it plays, how does it help in different stages of the product lifecycle and how to effectively make use of marketing?

Deciding the Go-To-Market for your business | Importance of Sales Channels & their different types

In this article, I talk about the importance of sales channels and their different types. I will share the key factors to decide which sales channel to use and why a particular company chooses one sales channel over another. In the end, I will also help you decide or determine which are the best sales channel for your business..

Why do companies introduce new products?

In this post, I discuss why companies introduce new products, how to plan the launch of a new product and manage the product lifecycle.

What is the job of a Product Manager? Top 4 Skills to have

In this post, I talk about the job of a product category manager, key roles & responsibilities through examples from my journey as a product category manager.

How to find the best pricing strategy for your business?

My 3 biggest learning as a Product Manager

Product Design story using customer insights

Product Strategy example from two Automakers

My Meditation Journey

Travel Blog: Road trip to Coorg