In my previous article, I talked about the 3 biggest learning which I learned as a product manager :
1. Planning / Strategic Thinking
2. Building a compelling product pitch
3. To gather feedback & customer insights
Today, I want to share a product story that is focused on the 3rd learning that is gathering multiple feedback and customer insights to build a product. I thought this product story would be a perfect example to illustrate the importance of capturing customer insights & then meticulously implementing them during the product development phases.
Sculpted for Comfort – New Lenovo Go Wireless Vertical Mouse
Phase 1: Experimenting with vanishing bone lines.
Soft organic contour with optimal curvature to rest the palm with lines following the shape of the user’s hand
Phase 2: Optimize Bone Line contour
The silhouette should follow the shape of the user’s hand with bone-line/parting line contour
Customer Insight: Soften palm area
Keep bone line visible, but bring A and B surfaces closer to the tangent in the area that rests in the user’s palm
Customer Insight: Thumb Support
Integrate a thumb pocket to better support the user’s thumb. Add stability and comfort but keep it away from feeling too heavy or bulky
Phase 3: Explore button placement and sizes
Add side buttons and make models with varying sizes and shape for user testing
Phase 4: Iteration, optimize button clicks and cork coating
Ensure mouse buttons are easy to click with optimal click force
Optimize UV coating on the cork to balance reliability with a soft-to-touch feel.
Lenovo Go Wireless Vertical Mouse promotes a natural handshake position with a 45-degree vertical angle. Holding the mouse at this position helps reduce wrist strain.
Benefits :
- Reduce pronation: Pronation is the muscle tension produced when the bone of the forearm and muscle crosses each other
- Reduce carpal tunnel: The strain on the wrist area resulting from prolonging contact of the wrist with the surface
- Reduce ulnar/radial deviation: Strain resulting from the movement of palm away from the neutral position
Unique and Comfortable Cork Material – Lenovo Go Wireless Vertical Mouse is the world’s 1st mouse that uses a Cork palm grip.
Cork not only makes the product stands out and looks good but also gives it a progressive feel. It makes the mouse feels comfortable and soft to touch. It provides a softer cushion, absorbs and disperses energy wider than plastic. Cork also has good thermal properties, maintaining a warm feeling to touch even in winter.
Do share your thoughts if you like the story!
Take a Product tour in the video below:
Thoughts on Product Management 