In a free-wheeling chat with Jason S Bradshaw, he shares why we should consider the lifetime cost of owning a product rather than only looking at the transactional price. If companies deliver a superior customer experience, the cost of acquiring new customers would be much lesser. Also, since customers’ expectations are continuously changing, companies need to keep innovating to bring better and relevant products & services. Hence product category managers should always keep looking at the feedback between what the product promised and what the customer is experiencing.
Jason S Bradshaw is the CEO and co-founder of Bradshaw, Koh & Co, a global strategic advisor to C-suite executives and start-ups, and a keynote speaker on experience management, customer and employee experience, digital transformation, and leading through crisis.
Listen in to dive deeper into understanding how improving the experience can transform the business & how product managers can create a better customer experience.
Thoughts on Product Management 