What did I learn in the last year while managing the product category?
On this podcast, I share my learning on product & category management, marketing, business development & learning from work and life. In this podcast, I have shared some of the business learning I have captured in the last year while managing & growing the Desktop product category at Lenovo.
Deciding the Go-To-Market for your business | Importance of Sales Channels & their different types
In this video and podcast, I talk about the importance of sales channels and their different types. I will share the key factors to decide which sales channel to use and why a particular company chooses one sales channel over another. In the end, I will also help you decide or determine which are the best sales channel for your business.
How to find the best pricing strategy for your business?
In this video, I talk about the importance of having a winning pricing strategy & how to do pricing of products effectively when you are planning your business or product category. I will explain this through examples of different pricing strategies and my learning experiences in managing product categories.
Why do companies introduce NEW products? | How to plan the launch & manage the product lifecycle?
In this video, I talk about, why companies introduce new products, how to plan the launch of a new product and how to manage the product lifecycle. I outline a few strategies and approaches like Product line Extension, Brand Extension or rollover of an existing product which companies use to add new products. Do watch this video to know in detail the reasons for introducing new products. Also, you can get to know how to plan the launch of a new product and how can you manage the product lifecycle effectively.
What is the Job of a Product Category Manager & Top 4 Skills to build
In this video, I talk about the job of a product category manager, and the key roles & responsibilities through examples from my journey as a product category manager at Lenovo. I will also be sharing what are the top 4 skills that one should have, or one should build to become a good product manager.
Lenovo Go Wired Speakerphone: Product Tour
The Lenovo Go Wired Speakerphone brings enterprise-grade conferencing and audio to the remote workforce. In one portable plug-and-play solution, you can hold natural conference calls optimized by advanced voice-first algorithms. And with Teams Certified tech, you can rest easy knowing you can make the most of your favourite UC platform.
Lenovo USB-C Mini Dock for Home Office
Expand Your Potential with A Mini Dock; Wish you could do more with your notebook? The Lenovo Mini USB-C dock lets you expand your options and add powerful capabilities with just a single USB-C connection. Watch the video to know more!
ThinkPad X1 Active Noise Cancellation Headphones Product Tour
Presenting the new ThinkPad X1 Active Noise Cancellation Headphones. Good for both work & play. They work great and look great! Check them out!!
Thoughts on Product Management 